Planning

Total budget, duration and daily pacing.

Budget$10,000
Duration30 days
Daily spend$333/day
Daily Budget
$333
Monthly equivalent
$10,000

Channels & allocation

Share per channel. Total = 100%.

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Channel Budget % Alloc. CPM CTR % Est. Imp. Est. Clicks
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Total: 75%

Presets

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Result

Estimated impressions, clicks and pacing.

Total Budget$10,000
Estimated Impressions1.6M
Estimated Clicks22k
Average CPC$0.45
Budget distribution
Strategy insight

Your budget allocation favors Meta Ads (40%). Consider diversifying to Google Search for higher intent traffic.

Budget pacing
Daily: $333
Weekly: $2,333
Per platform daily:
Plan summary

Your $10,000 budget over 30 days will generate approximately 1.6M impressions and 22k clicks. Most traffic from Meta Ads.

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FAQ

Prospecting: Meta + TikTok. Lead gen: Google + Meta + LinkedIn. Brand awareness: Meta, YouTube, TikTok. Use our presets as a starting point — Prospecting, Lead gen, B2B and more.

Meta: awareness & prospecting (often 40–60%). Google: search intent & conversions (often 30–50%). Adjust based on your funnel. Use the Lead gen preset for a balanced split.

SMBs: $3k–10k/month. Testing: $100–300/day per platform to reach statistical significance. Use this calculator to model outcomes before committing spend.