Parameters

CPM, CTR, CPC and budget. Select a platform or use custom CTR.

Formula: CPC = CPM ÷ (CTR × 10)  ·  Edit CPM or CPC; the other updates automatically.

Platform
CTR shortcuts

KPI & simulation

Estimated CPC, clicks, impressions and cost efficiency.

CPC
$0.50
Estimated Clicks
4,000
Estimated Impressions
400,000
CTR benchmark
Average

Budget simulation

Budget $2,000
Estimated Reach 400,000 impressions
Traffic Potential 4,000 clicks
Average CPC $0.50
Clicks per 1,000 impressions10
Cost per 1,000 clicks$500
Clicks per $100200
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