Campaign UTM & Naming Manager | AdPilotKit – Tools for Media Planning & Ads Performance

Ads naming

Campaign, adset and ad names for your platforms.

Campaign: Client_Objective_Country_Product_Funnel_Date · Adset: Audience_Placement_Platform · Ad: Format_Angle_Variation (toggle Include to add/remove Date, Country, Funnel)

Campaign

—

Adset

—

Platform

Naming

Format Uppercase Sep.

Include Date Country Funnel

Client

Platform

Objective

Country

Product / Offer

Funnel

Audience

Placement

Date / Quarter

Format

Angle

Variation

UTM & tracking

Tracking URL for landing pages and reports.

UTM URL

—

Base URL

utm_source

utm_medium

utm_campaign

utm_content

utm_term

Dynamic parameters for naming. Click to copy.

Platform	Campaign	Adset	Ad	Device	Keyword
Google Ads	`{campaignid}`	`{adgroupid}`	`{creative}`	`{device}`	`{keyword}`
Meta Ads	`{{campaign.name}}`	`{{adset.name}}`	`{{ad.name}}`	—	—
TikTok Ads	`{{campaign_name}}`	`{{adgroup_name}}`	`{{ad_name}}`	`{{device_type}}`	—
LinkedIn	`{CampaignName}`	—	`{CreativeName}`	—	—
Bing	`{CampaignId}`	`{AdGroupId}`	`{AdId}`	`{Device}`	`{Keyword}`

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